Kristina Samsonova / Art Director

Universal Love Karaoke

MGM Resorts wanted to celebrate Pride month. On the anniversary of the Stonewall Uprising, we hosted a Universal Love karaoke night, creating a digital interface that would allow guests at the Stonewall Inn to customize lyrics depending on their sexual preference. Love is universal. Karaoke love songs should be too.

Agency: McCann, New York
Client: MGM Resorts
Press: Adweek, LBBonline