The Cannes Job Hunt
The hardest part with graduating is to get a job, because to reach the right people using the agency emails feels nearly impossible. But with the Cannes Lions Festival of Creativity coming up we saw our chance to get seen.
We couldn't afford to actually go to Cannes. So we created a series of sponsored Facebook ads to get our portfolios in front of some of the industry’s biggest names. The ads were geo-targeted to run in Cannes, so only people in the area were able to see them. We also filtered it to specifically target people working in advertising or related fields.
The campaign reached over 6000 festival visitors and led to over 2000 portfolio visitors.
And yeah, in total we spent 120 dollars.
AD/CW: Kristina Samsonova & Oscar Gierup
To make sure we reached the right people we specifically targeted people in the industry.
We ran a variety of ads in the campaign.