Cupid Bot

MTV Global wanted a campaign with a strong digital presence to attract and engage a millennial audience around their new dating show Single AF. We created Cupid Bot, a sassy little chatbot that took the central character from the show and brought it to life on FB messenger. In addition to providing users with entertaining love advice and romantic encouragement, Cupid Bot also found ways to bring viewers back to the show using daily show reminders, recaps, and shareable GIFs featuring show highlights.